_content/doc/contribute: use 'go install' instead of 'go get'

'go install' works properly with modules and allows installing
go-contrib-init and git-codereview from anywhere.

Updates golang/go#43684

Change-Id: I69edf897e9ca632f4035facc91303fc1248f9f3c
Reviewed-on: https://go-review.googlesource.com/c/website/+/349249
Reviewed-by: Bryan C. Mills <bcmills@google.com>
Run-TryBot: Bryan C. Mills <bcmills@google.com>
Trust: Ian Lance Taylor <iant@golang.org>
TryBot-Result: Go Bot <gobot@golang.org>
diff --git a/_content/doc/contribute.html b/_content/doc/contribute.html
index 94f2233..d763027 100644
--- a/_content/doc/contribute.html
+++ b/_content/doc/contribute.html
@@ -56,7 +56,7 @@
 </li>
 <li>
 <b>Step 4</b>: Install <code>git-codereview</code> by running
-<code>go get -u golang.org/x/review/git-codereview</code>
+<code>go install golang.org/x/review/git-codereview@latest</code>
 </li>
 </ul>
 
@@ -66,7 +66,7 @@
 </p>
 
 <pre>
-$ go get -u golang.org/x/tools/cmd/go-contrib-init
+$ go install golang.org/x/tools/cmd/go-contrib-init@latest
 $ cd /code/to/edit
 $ go-contrib-init
 </pre>
@@ -224,7 +224,7 @@
 </p>
 
 <pre>
-$ go get -u golang.org/x/review/git-codereview
+$ go install golang.org/x/review/git-codereview@latest
 </pre>
 
 <p>