| The Go Gopher |
| 24 Mar 2014 |
| Tags: gopher |
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| Rob Pike |
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| Andrew Gerrand |
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| * The Go Gopher |
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| .image gopher/header.jpg |
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| The Go gopher is an iconic mascot and one of the most distinctive features of the Go project. |
| In this post we'll talk about its origins, |
| evolution, and behavior. |
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| About 15 years ago—long before the Go project—the gopher first appeared as |
| a promotion for the [[https://wfmu.org/][WFMU radio station]] in New Jersey. |
| [[http://reneefrench.blogspot.com][Renee French]] was commissioned to |
| design a T-shirt for an annual fundraiser and out came the gopher. |
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| .image gopher/wfmu.jpg |
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| The gopher next made an appearance at Bell Labs, |
| as Bob Flandrena's [[https://research.swtch.com/face][avatar]] in the Bell Labs mail system. |
| Other Renee drawings became avatars for ken, r, rsc, and others. |
| (Of course, Peter Weinberger's was his own [[http://spinroot.com/pico/pjw.html][iconic face]].) |
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| .image gopher/avatars.png |
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| Another Bell Labs activity led to Renee creating [[https://9p.io/plan9/glenda.html][Glenda]], |
| the Plan 9 mascot, a distant cousin of the WFMU gopher. |
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| .image gopher/glenda.png |
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| When we started the Go project we needed a logo, |
| and Renee volunteered to draw it. |
| It was featured on the first Go T-shirt and the Google Code site. |
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| .image gopher/logo.png |
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| For the open source launch in 2009, Renee suggested adapting the WFMU gopher as a mascot. And the Go gopher was born: |
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| .image gopher/gopher.png |
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| (The gopher has no name, and is called just the "Go gopher".) |
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| For the [[https://www.youtube.com/watch?v=-i0hat7pdpk#t=24m40s][launch]] |
| of the [[https://developers.google.com/appengine/docs/go][Go App Engine runtime]] at |
| Google I/O 2011 we engaged [[http://squishable.com][Squishable]] to manufacture the plush gophers. |
| This was the first time the gopher was colored blue and appeared in three dimensions. |
| The first prototype was kinda hairy: |
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| .image gopher/prototype.jpg |
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| But the second one was just right: |
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| .image gopher/plush.jpg |
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| Around the same time, Renee roughed out a gopher in clay. |
| This inspired a refined sculpture that became a vinyl figurine made by [[http://www.kidrobot.com/][Kidrobot]]. |
| The vinyls were first distributed at OSCON 2011. |
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| .image gopher/vinyl.jpg |
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| The gopher therefore exists in many forms, |
| but has always been Renee's creation. |
| It stands for the Go project and Go programmers everywhere, |
| and is one of the most popular things in the Go world. |
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| The Go gopher is a character; a unique creation. Not any old gopher, just as Snoopy is not any old cartoon dog. |
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| The [[https://golang.org/doc/gopher/][gopher images]] are Creative Commons |
| Attribution 3.0 licensed. |
| That means you can play with the images but you must give credit to their |
| creator (Renee French) wherever they are used. |
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| Here are a few gopher adaptations that people have used as mascots for user group mascots and similar organizations. |
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| .image gopher/usergroups.png |
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| They're cute and we like them, but by the Creative Commons rules the groups |
| should give Renee credit, |
| perhaps as a mention on the user group web site. |
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| The vinyl and plush gophers are copyrighted designs; |
| accept no substitutes! |
| But how can you get one? Their natural habitat is near high concentrations of Go programmers, |
| and their worldwide population is growing. |
| They may be purchased from the [[https://www.googlemerchandisestore.com/Google+Redesign/Fun/Go+Gopher+Blue+Squishable.axd?cid=1399][Google Store]], |
| although the supply can be irregular. |
| (These elusive creatures have been spotted in all [[http://www.flickr.com/photos/pinkhamsters/sets/72157627910426064/][kinds]] [[https://plus.google.com/107966629974328136037/posts/TcFA9zHzQB8][of]] [[https://twitter.com/goroutine][places]].) |
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| Perhaps the best way to get a gopher is to catch one in the wild at a Go conference. |
| There are two big chances this year: [[http://gophercon.com/][GopherCon]] (Denver, |
| April 24-26) and [[http://dotgo.eu][dotGo]] (Paris, October 10). |
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| .image gopher/portrait.jpg |
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| _(Photo_by_ [[https://twitter.com/noahhlo/status/437395572081688576][_Noah_Lorang_]]_.)_ |