| Go's New Brand |
| 26 Apr 2018 |
| Tags: brand |
| |
| Steve Francia |
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| * Introduction |
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| I am delighted to announce the launch of Go’s new look and logo. |
| |
| Go has been on an amazing journey over the last 8+ years. Our project, community |
| and users have evolved through this journey and we wanted the Go brand to |
| reflect where we have been and convey where we are going. |
| |
| Go’s new brand is about our identity, our values, and our users. Over the past |
| several months we have worked with a brand agency to develop a brand guide for |
| Go. Our agency, [[http://within.us/][Within]], coordinated with and built upon |
| the great foundation that Renee French established. Rest easy, our beloved |
| Gopher Mascot remains at the center of our brand. |
| |
| * New Logo |
| |
| Our logo follows the brand’s core philosophy of simplicity over complexity. |
| Using a modern, italicized sans-serif typeface combined with three simple motion |
| lines forms a mark that resembles two wheels in rapid motion, communicating |
| speed and efficiency. The circular shape of the letters hints at the eyes of the |
| Go gopher, creating a familiar shape and allowing the mark and the mascot to |
| pair well together. |
| |
| .image go-brand/logos.jpg |
| |
| Our new logo went through an extensive design process. Here are some of the |
| revisions we went through… |
| |
| .html go-brand/video.html |
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| * New Brand Guide |
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| The brand guide establishes the mission, values and voice for the Go project. In |
| general terms, a brand guide is a reference tool for establishing a consistent |
| brand identity. It is sometimes referred to as “brand guidelines” or a “brand |
| book”. It is a single document that serves as a guide and reference to |
| designers, writers, and developers to create consistent, on-brand content. |
| |
| .image go-brand/Go-BB_cover.jpg |
| .image go-brand/Go-BB_spread1.jpg |
| .image go-brand/Go-BB_spread2.jpg |
| |
| * New presentation themes |
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| In addition to our brand guide we have also developed a presentation theme. This |
| presentation theme will enable us to have a consistent representation of Go in |
| person at meetups and conferences as well as online. Go community members are |
| welcome to use this theme for their own presentations. |
| |
| .image go-brand/go-slides-4up.jpg |
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| The presentations are available as Google Slides presentations. We chose Google |
| slides as it is easy to share and maintain updates. People are welcome to port |
| them to keynote, powerpoint, etc. |
| |
| Like this blog and all our gopher images, |
| the slide themes are Creative Commons Attribution 3.0 licensed. |
| The photos in the slides are all from |
| [[https://unsplash.com/][unsplash]] and are released under the unsplash license. |
| |
| Instructions to use slides: |
| |
| - Open the [[https://golang.org/s/presentation-theme][Go Slide Masters]] presentation on Google slides. |
| - File > “Make a Copy” (you may need to login first) |
| - Create new slides using the layouts provided in the layouts menu. |
| - Use the included example slides to help guide the styling and creation of your presentation. |
| |
| ** Download |
| |
| The brand guide, logo and themes are copyrighted by the Go authors. |
| |
| The brand guide contains the guidelines for acceptable logo use. |
| |
| - [[https://golang.org/s/brandbook][Brand Book (pdf)]] |
| - [[https://golang.org/s/logos][Go Logos (zip)]] |
| - [[https://golang.org/s/presentation-theme][Go Slide Masters (Google Slides)]] |
| |
| * What’s happening next |
| |
| The website will be getting a refresh based on the new design. Since we are |
| making significant changes, we are also taking this opportunity to update our |
| website infrastructure to better serve our global community with internationalization |
| and multilingual support. The migration will happen in stages over the |
| next few months starting with this blog. |
