content: add new Go brand article
Change-Id: I40cfa64814bc8580733aad3cbbaf742b282c04d7
Reviewed-on: https://go-review.googlesource.com/109515
Reviewed-by: Russ Cox <rsc@golang.org>
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+Go's New Brand
+26 Apr 2018
+Tags: brand
+
+Steve Francia
+
+* Introduction
+
+I am delighted to announce the launch of Go’s new look and logo.
+
+Go has been on an amazing journey over the last 8+ years. Our project, community
+and users have evolved through this journey and we wanted the Go brand to
+reflect where we have been and convey where we are going.
+
+Go’s new brand is about our identity, our values, and our users. Over the past
+several months we have worked with a brand agency to develop a brand guide for
+Go. Our agency, [[http://within.us/][Within]], coordinated with and built upon
+the great foundation that Renee French established. Rest easy, our beloved
+Gopher Mascot remains at the center of our brand.
+
+* New Logo
+
+Our logo follows the brand’s core philosophy of simplicity over complexity.
+Using a modern, italicized sans-serif typeface combined with three simple motion
+lines forms a mark that resembles two wheels in rapid motion, communicating
+speed and efficiency. The circular shape of the letters hints at the eyes of the
+Go gopher, creating a familiar shape and allowing the mark and the mascot to
+pair well together.
+
+.image go-brand/logos.jpg
+
+Our new logo went through an extensive design process. Here are some of the
+revisions we went through…
+
+.html go-brand/video.html
+
+* New Brand Guide
+
+The brand guide establishes the mission, values and voice for the Go project. In
+general terms, a brand guide is a reference tool for establishing a consistent
+brand identity. It is sometimes referred to as a “brand guidelines” or a “brand
+book”. It is a single document that serves as a guide and reference to
+designers, writers, and developers to create consistent, on-brand content.
+
+.image go-brand/Go-BB_cover.jpg
+.image go-brand/Go-BB_spread1.jpg
+.image go-brand/Go-BB_spread2.jpg
+
+* New presentation themes
+
+In addition to our brand guide we have also developed a presentation theme. This
+presentation theme will enable us to have a consistent representation of Go in
+person at meetups and conferences as well as online. Go community members are
+welcome to use this theme for their own presentations.
+
+.image go-brand/go-slides-4up.jpg
+
+The presentations are available as Google Slides presentations. We chose Google
+slides as it is easy to share and maintain updates. People are welcome to port
+them to keynote, powerpoint, etc.
+
+The slide themes are licensed under a Creative Commons Attribution-ShareAlike
+4.0 International License. The photos in the slides are all from
+[[https://unsplash.com/][unsplash]] and are released under the unsplash license.
+
+Instructions to use slides:
+
+- Open the [[https://golang.org/s/presentation-theme][Go Slide Masters]] presentation on Google slides.
+- File > “Make a Copy” (you may need to login first)
+- Create new slides using the layouts provided in the layouts menu.
+- Use the included example slides to help guide the styling and creation of your presentation.
+
+** Download
+
+The brand guide, logo and themes are copyrighted by the Go authors.
+
+The brand guide contains the guidelines for acceptable logo use.
+
+- [[https://golang.org/s/brandbook][Brand Book (pdf)]]
+- [[https://golang.org/s/logos][Go Logos (zip)]]
+- [[https://golang.org/s/presentation-theme][Go Slide Masters (Google Slides)]]
+
+* What’s happening next
+
+The website will be getting a refresh based on the new design. Since we are
+making significant changes, we are also taking this opportunity to update our
+website infrastructure to support internationalization and multilingual to
+better serve our global community. The migration will happen in stages over the
+next few months starting with this blog.
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\ No newline at end of file
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\ No newline at end of file
