blog/_content: add stackoverflow.article

Change-Id: I0b0e4478cb111bd8b3828707eb82cd488a2bf8be
Reviewed-on: https://go-review.googlesource.com/c/website/+/330449
Trust: Russ Cox <rsc@golang.org>
Run-TryBot: Russ Cox <rsc@golang.org>
TryBot-Result: Go Bot <gobot@golang.org>
Reviewed-by: Steve Francia <spf@golang.org>
Website-Publish: Russ Cox <rsc@golang.org>
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+# The Go Collective on Stack Overflow
+23 Jun 2021
+Tags: community
+Summary: Announcing the Go Collective, a new experience for Go on Stack Overflow.
+
+Steve Francia
+
+##
+
+Since the earliest days of Go,
+Stack Overflow has been a significant part of the Go user experience.
+For the past five years, the [Go user survey](https://blog.golang.org/survey2020-results)
+has consistently identified Stack Overflow as
+the #1 place users go to find answers to their Go questions.
+
+We are excited to share that we have partnered with Stack Overflow
+to be the very first open source project in their latest product offering,
+Collectives™ on Stack Overflow, which launched today.
+
+<img src="stackoverflow/stackoverflow.png" alt="Go Collective on Stack Overflow web page" width="700" height="547"/>
+
+Stack Overflow’s mission for the community is to help make the most out
+of Stack Overflow as a tool for knowledge reusability.
+For the millions of users in the Go community,
+the [Go Collective](https://stackoverflow.com/collectives/go)
+will be an improved Stack Overflow experience.
+It will retain the great question and answer experience
+we’ve all come to appreciate from Stack Overflow.
+But it will also provide a home for gophers and
+an opportunity for Go community leaders to have a voice and help establish best practices.
+
+The benefits of the Go Collective will be:
+
+- **Find trusted answers faster**:
+  we understand developers often have to test multiple solutions to a problem before finding the right one.
+  With the Go Collective, you’ll now see answers that are recommended by the Go team
+  or provided by Recognized Members, meaning Go team members,
+  Go Google Developer Experts, and Stack Overflow users who have been recognized
+  by Stack Overflow as subject matter experts on Go ecosystem technologies.
+  These users will have a badge identifying them as Recognized Members
+  when they post or edit a question, provide an answer, or write an article.
+
+- **Get product information all in one place**:
+  the Go Collectives page on Stack Overflow centralizes all of the questions and answers
+  and content associated with Go and related tags.
+  There will be links from the collective to critical Go websites,
+  and Go websites will direct viewers to the Go Collective on Stack Overflow.
+
+- **Explore new content formats**:
+  stay up-to-date on our technologies and find more in-depth product information
+  with articles, long-form content like how-to guides and announcements
+  that can be found on the Go Collective page.
+
+- **Earn recognition**:
+  Collectives on Stack Overflow also gives us a way
+  to recognize you for your contributions to the community.
+  There’s a leaderboard you can access via the Go Collective
+  (see [the “Members” tab](https://stackoverflow.com/collectives/go?tab=members))
+  that will help identify trusted contributors designated as Recognized Members.
+  If you are interested in becoming a Recognized Member,
+  please email stackoverflow@golang.org.
+
+Today Google Cloud is launching their own collective alongside the Go Collective.
+We are excited to take this step together:
+Go is the best language for building cloud infrastructure and applications,
+and Google Cloud is the best place to run Go applications.
+And now Stack Overflow is the best place to find answers to your Go and Cloud questions.
+
+To read more about this see
+[Stack Overflow's blog post](https://stackoverflow.blog/2021/06/23/collectives-stack-overflow/)
+and
+[Google Cloud's blog post](https://cloud.google.com/blog/topics/developers-practitioners/investing-heart-google-cloud-our-developer-and-customer-communities).
+
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