diff --git a/src/goDeveloperSurvey.ts b/src/goDeveloperSurvey.ts
index d040d94..194d654 100644
--- a/src/goDeveloperSurvey.ts
+++ b/src/goDeveloperSurvey.ts
@@ -124,7 +124,7 @@
 
 export async function promptForDeveloperSurvey(cfg: DeveloperSurveyConfig, now: Date): Promise<DeveloperSurveyConfig> {
 	const selected = await vscode.window.showInformationMessage(
-		`"Help shape Go’s future! Would you like to help ensure that Go is meeting your needs
+		`Help shape Go’s future! Would you like to help ensure that Go is meeting your needs
 by participating in this 10-minute Go Developer Survey (2023 Winter) before ${endDate.toDateString()}?`,
 		'Yes',
 		'Remind me later',