diff --git a/internal/frontend/search.go b/internal/frontend/search.go
index 615b76a..1481819 100644
--- a/internal/frontend/search.go
+++ b/internal/frontend/search.go
@@ -253,11 +253,11 @@
 
 	// searchModePackage is the keyword prefix and query param for searching
 	// by packages.
-	searchModePackage = "packages"
+	searchModePackage = "package"
 
 	// searchModeSymbol is the keyword prefix and query param for searching
 	// by symbols.
-	searchModeSymbol = "identifiers"
+	searchModeSymbol = "identifier"
 )
 
 // serveSearch applies database data to the search template. Handles endpoint
diff --git a/internal/frontend/server.go b/internal/frontend/server.go
index 7e9a43c..8168be1 100644
--- a/internal/frontend/server.go
+++ b/internal/frontend/server.go
@@ -269,7 +269,16 @@
 	// layout base page is completed.
 	UseSiteWrapper bool
 
+	// SearchMode is the search mode for the current search request.
 	SearchMode string
+
+	// SearchModePackage is the value of const searchModePackage. It is used in
+	// the search bar dropdown.
+	SearchModePackage string
+
+	// SearchModeSymbol is the value of const searchModeSymbol. It is used in
+	// the search bar dropdown.
+	SearchModeSymbol string
 }
 
 // licensePolicyPage is used to generate the static license policy page.
@@ -301,7 +310,9 @@
 		DevMode:            s.devMode,
 		AppVersionLabel:    s.appVersionLabel,
 		GoogleTagManagerID: s.googleTagManagerID,
-		SearchMode:         "packages",
+		SearchMode:         searchModePackage,
+		SearchModePackage:  searchModePackage,
+		SearchModeSymbol:   searchModeSymbol,
 	}
 }
 
diff --git a/static/frontend/search/search.tmpl b/static/frontend/search/search.tmpl
index 4322d0c..d2f6d23 100644
--- a/static/frontend/search/search.tmpl
+++ b/static/frontend/search/search.tmpl
@@ -15,7 +15,7 @@
 {{define "main"}}
   <main class="go-Container">
     <div class="go-Content SearchResults">
-      {{if eq .SearchMode "identifiers"}}
+      {{if eq .SearchMode .SearchModeSymbol }}
         {{template "search_identifier" .}}
       {{else}}
         {{template "search_package" .}}
@@ -29,9 +29,8 @@
 
 {{define "search_identifier"}}
   <h1>Identifiers matching “{{.Query}}”</h1>
-  <a class="SearchResults-instead" href="{{.Pagination.URL .Pagination.Limit "packages" .Query}}">
-    <span>Search instead for </span>
-    “package: {{.Query}}”
+  <a class="SearchResults-instead" href="{{.Pagination.URL .Pagination.Limit .SearchModePackage .Query}}">
+    <span>Search instead for </span>“{{.SearchModePackage}}: {{.Query}}”
   </a>
   {{if gt (len .Results) 0}}
     <div class="SearchResults-summary">
@@ -82,9 +81,8 @@
 
 {{define "search_package"}}
   <h1>Search results for “{{.Query}}”</h1>
-  <a class="SearchResults-instead" href="{{.Pagination.URL .Pagination.Limit "identifiers" .Query}}">
-    <span class="SearchSnippet-symbolPackagePath">Search instead for </span>
-    “identifier: {{.Query}}”
+  <a class="SearchResults-instead" href="{{.Pagination.URL .Pagination.Limit .SearchModeSymbol .Query}}">
+    <span class="SearchSnippet-symbolPackagePath">Search instead for </span>“{{.SearchModeSymbol}}: {{.Query}}”
   </a>
   {{if gt (len .Results) 0}}
     <div class="SearchResults-summary">
diff --git a/static/shared/header/header.tmpl b/static/shared/header/header.tmpl
index 9a612b7..e23bf39 100644
--- a/static/shared/header/header.tmpl
+++ b/static/shared/header/header.tmpl
@@ -80,8 +80,8 @@
   >
     {{if .Experiments.IsActive "symbol-search"}}
       <select name="m" class="go-Select js-searchModeSelect">
-        <option value="packages">Packages</option>
-        <option {{if eq .SearchMode "identifiers"}}selected{{end}} value="identifiers">Identifiers</option>
+        <option value="{{.SearchModePackage}}">Packages</option>
+        <option {{if eq .SearchMode .SearchModeSymbol}}selected{{end}} value="{{.SearchModeSymbol}}">Identifiers</option>
       </select>
     {{end}}
     <input name="q" class="go-Input js-searchFocus" aria-label="Search for a package" type="search"