diff --git a/content/static/html/base.tmpl b/content/static/html/base.tmpl
index f3660ac..f55afed 100644
--- a/content/static/html/base.tmpl
+++ b/content/static/html/base.tmpl
@@ -35,7 +35,7 @@
   <div class="Header">
     <nav class="Header-nav">
       <a href="https://go.dev/" class="Header-logoLink">
-        <img class="Header-logo" src="/static/img/go-logo-white.svg" alt="Go">
+        <img class="Header-logo" src="/static/img/go-logo-white.svg" alt="Link to Go homepage">
       </a>
       {{template "header_search" .}}
       <ul class="Header-menu">
@@ -168,7 +168,7 @@
   <div class="Footer">
     <div class="Container Container--fullBleed">
       <div class="Footer-bottom">
-        <img class="Footer-gopher" loading="lazy" src="/static/img/pilot-bust.svg" alt="The Go Gopher">
+        <img class="Footer-gopher" loading="lazy" src="/static/img/pilot-bust.svg" alt="Gopher in flight goggles">
         <ul class="Footer-listRow">
           <li class="Footer-listItem"><a href="https://go.dev/copyright">Copyright</a></li>
           <li class="Footer-listItem"><a href="https://go.dev/tos">Terms of Service</a></li>