diff --git a/cmd/coordinator/Makefile b/cmd/coordinator/Makefile
index c7b21d0..95a1b50 100644
--- a/cmd/coordinator/Makefile
+++ b/cmd/coordinator/Makefile
@@ -19,16 +19,13 @@
 docker: *.go Dockerfile
 	docker build --force-rm -f Dockerfile --build-arg "version=$(VERSION)" --tag=$(DOCKER_IMAGE):$(VERSION) ../..
 
-docker-prod: docker
-	docker tag $(DOCKER_IMAGE):$(VERSION) $(IMAGE_PROD):$(VERSION)
-	docker tag $(DOCKER_IMAGE):$(VERSION) $(IMAGE_PROD):$(MUTABLE_VERSION)
 docker-staging: docker
 	docker tag $(DOCKER_IMAGE):$(VERSION) $(IMAGE_STAGING):$(VERSION)
 	docker tag $(DOCKER_IMAGE):$(VERSION) $(IMAGE_STAGING):$(MUTABLE_VERSION)
 
-push-prod: docker-prod
-	docker push $(IMAGE_PROD):$(VERSION)
-	docker push $(IMAGE_PROD):$(MUTABLE_VERSION)
+push-prod:
+	gcloud builds submit --config ./cloudbuild.yaml --substitutions=TAG_NAME="$(VERSION)" ../../
+
 push-staging: docker-staging
 	docker push $(IMAGE_STAGING):$(VERSION)
 	docker push $(IMAGE_STAGING):$(MUTABLE_VERSION)
diff --git a/cmd/coordinator/cloudbuild.yaml b/cmd/coordinator/cloudbuild.yaml
new file mode 100644
index 0000000..b034a09
--- /dev/null
+++ b/cmd/coordinator/cloudbuild.yaml
@@ -0,0 +1,22 @@
+# Copyright 2023 The Go Authors. All rights reserved.
+# Use of this source code is governed by a BSD-style
+# license that can be found in the LICENSE file.
+
+steps:
+- name: 'gcr.io/cloud-builders/docker'
+  args:
+    - 'build'
+    - '-f'
+    - 'cmd/coordinator/Dockerfile'
+    - '--build-arg'
+    - 'version=${TAG_NAME}'
+    - '-t'
+    - 'gcr.io/symbolic-datum-552/coordinator:${TAG_NAME}'
+    - '-t'
+    - 'gcr.io/symbolic-datum-552/coordinator:latest'
+    - '.'
+- name: 'gcr.io/cloud-builders/docker'
+  args: ['push', 'gcr.io/symbolic-datum-552/coordinator:${TAG_NAME}']
+images:
+- 'gcr.io/symbolic-datum-552/coordinator:${TAG_NAME}'
+- 'gcr.io/symbolic-datum-552/coordinator:latest'